Hotel guests have their own viewing preferences, and often their own devices as well, eliminating a value proposition for hoteliers. What would happen if guests could log in via a small cell network and play content from their tablets on their in-room entertainment systems? This creates a new revenue model for hoteliers and a personalized service for guests.
05/24/2012
Today's viewers are used to engaging via multiple devices. Bringing a second layer of associated content, either advertising, social media, or purely informative, is the latest way for operators to further engage with their audiences and create new revenue streams.
05/24/2012